Big Mid-Summer Sale!

Starting tomorrow, Friday the 21st of July, get the Official 10in30 book at a whopping 70% off!

Get it for only $2.99 (regular price $10)

This weekend only! (goes back to regular price on Monday)



Check the Amazon page to see if the sale price has kicked in and get it while it’s HOT! Tell your friends and SHARE with the buttons below.


– bum muscle

5 Tips Friday 4-21

5 Weekly Tips That Will Change Your Life are here! Every Friday you’ll receive a list of:

1 Thing you can get that will make a difference
1 Exercise vid you can do to change things up, prevent boredom and break plateaus
1 Supplement you can take for body or mind
1 Person to follow on IG or Twitter that’ll inspire you
1 Interesting Fact I learned this week that’ll make you say “Hmm, that’s interesting.”

FRIDAY, April 19, 2017

1 Thing

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Custom Nike Huarache. My next shoes. Customize every part’s color including the sole, laces, bottom sole (try transparent or gum like mine above), and even the finish of the sole—I chose speckles :). Create yours here.

1 Exercise vid

Swinging Leg Lifts. Last time, we did Bench Crunches for upper abs. This week, we hit the lower abs but really, the whole solar plexus and the entire six pack. These are “swinging” because the momentum gives you a little assist and allows you to do more of them. You can do them without swinging if you are able to do 10, and then max out by doing a few more swinging leg lifts. REMEMBER, do not merely lift your legs as the name incorrectly implies! CURL YOUR TORSO and lift your buttocks. If you don’t curl your torso, you are mostly working your leg flexors which raise your legs at the hip. You want to hit your six pack, therefore curl your body! Be careful not to lean backwards so that your body is parallel to the floor and you end up facing up. Keep your upper body facing forward.


1 Supplement


Xtend BCAAs by Scivation. Branched Chain Amino Acids are essential nutrients that the body obtains from proteins found in food, especially meat, dairy products, and legumes. They include leucine, isoleucine, and valine. … Branchedchain amino acids are also used to help slow muscle wasting and are great if you are working out hard while on a caloric deficit like in the 10in30 Lose 10 Pounds book. They will help you keep the precious muscle you’ve worked so hard to build, and even make some GAINZ BABY! Great for men and women. This is the brand I’ve used for like ten years. Tastes great, mix with cold water, drink while working out. This one also contains electrolytes which will help you work out harder and prevent dehydration. Check it out.


1 Person

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Joanna Christina Sofos. Joanna is a certified personal trainer and bikini competitor. Follow her on Instagram for great workout videos, inspiration, and just because she’s pretty hot :). Her IG: joannasofos. And while you’re there, follow 10in30 too!


1 Interesting Fact

This white guy is probably the best damn freestyle rapper, and yes, I know wh0 Eminem is. Seriously, Harry Mack is incredible at coming up with contextual lyrics that rhyme, have great flow, rhythm, and sounds great. He even does it in double time! The interesting fact is how his brain must be working. His brain must work in Matrix-like fashion—to be able to look at something, come up with a rhyming word, and make a couple of lines that actually make sense even WHILE RECITING LINES he just thought of! Does he split his brain in two between the thinker and the reciter brains? And his rhymes are next-level in that they are not exact matches but they work great—much harder to do than simpler, more literal, exact rhymes. I’ve been obsessively watching all of his videos since I first discovered him this week. Go ahead go down the Harry Mack rabbit hole!


That’s it! Let me know what you think and be sure to share with your friends!


5 Tips Friday 3-31

5 Weekly Tips That Will Change Your Life are here! Every Friday you’ll receive a list of:

1 Thing you can get that will make a difference
1 Exercise vid you can do to change things up, prevent boredom and break plateaus
1 Supplement you can take for body or mind
1 Person to follow on IG or Twitter that’ll inspire you
1 Interesting Fact I learned this week that’ll make you say “Hmm, that’s interesting.”

FRIDAY, MARCH 31, 2017

1 Thing



Inversion Table. People like Joe Rogan swear by them for relieving back pain. They’re supposed to be able to decompress the spine and leg muscles and ligaments. Apparently, standing and sitting all day causes our body to compress and we actually lose inches off our height every day! We get it back a bit when we sleep due to laying horizontally but you still lose height every day. Using an inversion table regularly helps combat that as well as relaxing you after a tough workout. In fact, you can incorporate the table as part of your abs workout by doing inverted sit ups. If going fully 180° is too difficult to perform a situp, you can adjust the angle so that you are minimally inverted while still being challenging for sit ups.  Get it here.

1 Exercise vid

10in30 Bench Crunches. These are some really good UPPER AB crunches. You shall feel the burn with 3 sets of 10 reps. The beauty of these is that you bend your upper body past parallel, causing your abs to WORK to pick your heavy ass up. Thanks for the lasagna, mom. For added spunk, add a kettle bell or dumbbell behind your head.

1 Supplement


Alteril Sleep Aid. These are the only sleep supplements I take. I love these because they are all natural. They have a cocktail of supplements so you don’t have to worry about buying them separately. The competing, non-natural pharmaceutical sleep aids are not healthy because they either knock you out so bad you are groggy the next day or they don’t let you get into deep REM sleep which is the most beneficial sleep cycle for repairing our body and mind. These Alteril sleep aid pills contain: Valerian root, Melatonin—a hormone, plus 2 amino acids, namely L-Tryptophan and L-Theanine. I’ve taken all of these separately, especially the L-Theanine for calmness while being alert when taking it in the morning with caffeine. L-Theanine calms the mind from restlessness and over thinking. And if you say that a little weed or wine before bedtime is all you need, sorry but both prevent you from getting good quality REM sleep. That’s why Alteril is the way to go.  Get it here.


1 Person


Lisa Morales. Lisa is a Miami Fitness pro and philanthropist. Check out that video pictured above and follow her on Instagram for some amazing leg and BUTT exercises :P. And while you’re there, follow 10in30 too!


1 Interesting Fact


Scientists Can Now Reverse DNA Ageing in Mice. And humans are next! They said human testing can begin in as little as six months. Not only did the DNA treatment prevent further age-related damage to good cells, but it also reversed aging and the old little mice actually looked better after treatment. Wow.


That’s it! Let me know what you think and be sure to share with your friends!


5 Tips Friday 3-24

5 Weekly Tips That Will Change Your Life are here! Every Friday you’ll receive a list of:

1 Thing you can get that will make a difference
1 Exercise vid you can do to change things up, prevent boredom and break plateaus
1 Supplement you can take for body or mind
1 Person to follow on IG or Twitter that’ll inspire you
1 Interesting Fact I learned this week that’ll make you say “Hmm, that’s interesting.”

FRIDAY, MARCH 24, 2017

1 Thing



Wireless Bluetooth Headband. Forget wired headphones at the gym. Why would you subject yourself to such primitive technology? This headband doubles as a sweat catcher! Only $16! Get it here.

1 Exercise vid

10in30 Pushup Rows. Work your chest and back plus your core in one exercise!


1 Supplement


Triple Strength Fish Oil. I can’t stress enough the importance of high amounts of fish oil for hormonal control including raising your precious testosterone while keeping estrogen in check. Also great forbrain health and helping to get rid of body fat. Like it says in the official 10in30 book, take 3-4g of EPA/DHA. I take 6 a day with meals. Get it here.


1 Person

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Erin Toughill. Erin is an MMA fighter. She’s smart, witty, and she will inspire you. Check out that video of her training. Her IG: erin.fights


1 Interesting Fact

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Myopia (nearsightedness) can be reversed with,—you guessed it—exercise! Spending too much time focusing on close-up items such as reading a book, staring into a phone, or staring at a computer for 8 hours a day may cause myopia and elongate your eyes. However, you can do exercises to strengthen the muscles that flex your lens and get your eyes back to normal shape!

Watch this video which explains it in depth, and I mean IN DEPTH, so be patient. He also addresses why the popular Bates method to reverse myopia is outdated.

That’s it! Let me know what you think and be sure to share with your friends!


A diet plan that allows you to eat cake, donuts, ice cream and still lose a bunch of fat?

banana_split chocolate_donut chocolatecake

The 10in30 Lose 10 Pounds in 30 Days plan is that and more. It promotes flexible eating, meaning that you don’t have to stick with eating boring foods day in, day out. With knowledge comes freedom!

Freedom to eat a donut if you wish!

Freedom to eat that cheeseburger!

Freedom to have an ice cream sundae!

How is this possible? How can someone eat all that and still lose fat? The 10in30 diet plan is part of the “If it fits in your macros” approach to weightloss and does this by setting how many calories you are to eat in a day, then telling you how much of each of the three macro nutrients to eat. All foods consist of a combination of the three macro nutrients, Carbs, Fats, or Protein. How much should you eat of each and why? How do they fit when losing fat?

All of these questions and more are answered in our book;
How to Lose 10 Pounds in 30 Days!


Only $2.99 until Friday March 3! (Then it’s $10)

How does a piece of cake fit in the diet plan? Answer: any way you want it to. See, the thing is, everything is measurable. A piece of cake will contain a certain amount of carbs and fat with very little protein. Go ahead and eat it and don’t be the company party pooper!

Don’t even say anything dumb to show that you’re insecure like, “Well, there goes my diet! Hurhur.” Leave that to the cubicle dwellers that are not reaching their goals! Just eat it and own it! Then quietly log into your MyFitnessPal app and estimate how much you ate, and continue to lose fat at your coworkers’ amazement. (You have to estimate since you aren’t gonna bust out the scale and poop on the party and even if you did, you wouldn’t really know how much they used of each ingredient).

Log your macros into your app, and then you see how much carbs and fat you have left for the day. Then, make sure you don’t go over!

That’s it. Easy, eh?

That’s what our book shows you how to do! Eat whatever the heck you want and still be in fat-losing, calorie deficit mode! You can even do little tricks like extra exercise that day that really burn fat like the ones we show you in our Premium members Only page. The “Supernovem” for example burns fat by targeting your whole body in a brutal-but-fun workout that works your core, shoulders, chest, butt and heart! Get the video for free by becoming a member in the link above.

Now, if you’re super hungry after seeing these pics of delicious sweets, go ahead and have one, then get the book and get ready for summer 2017!

The top 3 things you need to do to lose weight

You can spend hours out of your valuable day jogging around the neighborhood and sacrifice your lunch by eating foods you don’t really like and don’t fill you up and you still might not be losing weight.

If you’ve read even one page of you’d know that we don’t even like to use the term “lose weight”. It’s great for marketing purposes since that’s what people search for but you’d know that we really mean lose excess fat.

Don't use treadmills. They're dangerous!

Don’t use treadmills. They’re dangerous!

The aforementioned boring and unsexy tasks like slowly and mind-numbingly jogging for hours around the block (or even worse—on a treadmill) combined with eating things like salads and veggies instead of protein rich, satisfying foods are not good ways of losing fat. Eating very little calories by eating only vegetables is telling your body to hang on to fat because it isn’t getting fed enough. And since it also isn’t receiving enough protein, the body is adjusting itself to survive by getting rid of useless muscle. “Useless muscle”—funny, eh? It’s an oxymoron, isn’t it? In this case, it is useless because you don’t need much muscle to jog since you aren’t extruding much force.

Then, what are the 3 things one must do to lose wei… I mean—fat?

  1. Eat a little less than you need. Huh? Wait, this isn’t as obvious as you might think. The key word is “a little“. Many people do the mistake of eating a lot less then they need. I especially see women eating very little per meal and skipping breakfast altogether. This, on top of burning lots of calories jogging or doing the elliptical! Not good! It goes back to the concept of your body hanging on to fat (starvation mode) so that it can survive.What you want to do is eat a little less, stick with it for a week, see how you are doing, then adjust the next week. I’ve seen many people post their status saying how they are amazed that as soon as they raised their calories, the fat started melting off! How can that be?? Well, the body is always adjusting itself so if you are feeding it enough calories, it will begin to get rid of excess fat since it no longer is in starvation mode and no longer placing itself in fat-storing mode to survive said starvation!
  2. Lift weights. Heavy weights. It doesn’t matter if you are a woman or a man. Lifting weights will tell your ever-adjusting body to hang on to muscle and get rid of fat instead! Why would it be getting rid of anything in the first place? See number one; that’s right, you are eating a little less, remember? Lifting heavy weights is the key to getting a “toned”, firm, and lean body. Ever see the memes that read “Strong is the new skinny” and show sexy women? Yeah. Mmhmm. Yep.
  3. Eat enough protein. This is different from number one but related. You are going to be eating a little less, but that amount has to include a good amount of protein or your body isn’t going to have anything to make those muscles firm with. How much are we talking? Aim to get 20-30 grams of protein with every meal. You get a salad with chicken; check the nutritional info to see how much protein you’re getting for that chicken breast. Not quite 20g? Add something to it! Then do the same for lunch, then dinner. The minimum you should get per day is .8 grams for every pound that you weigh. Be strict with this!

Of course, there are many other factors that will determine how much if any fat you lose. But do these three measly little things and like magic, you will see results! Stick with it like if your income depended on it! Pretend you got a role to play a lead character in a movie and it required you to be a certain weight by a certain date or you don’t get the part. There’s millions of dollars on the line! You gonna drop the ball and give the part to someone else?? Hell no, you aren’t! You’re going to do this!

Leave me comments, questions, accolades, status checks, your first born, or anything of value in the comments below!

Can’t sleep? Stressed? Try L-theanine for mental clarity and reduce anxiety

l-theanine_for_sleep_and_stressForget narcotics that might have you sleep-driving (ahem Ambien). If you can’t sleep, there are plenty of natural ways to battle insomnia and win.

A study in 2004 conducted in Japan concluded that taking L-theanine, an amino acid found in tea leaves, particularly green tea is an effective natural supplement for helping to slow the mind, ease anxiety, and sleep deeper. Subjects reported that they even had less nightmares when taking L-theanine.

Most of the studies seem to show that the major benefit of L-theanine is enhancing relaxation, with improving sleep quality and reducing anxiety being tied for second.

Try a 200mg dose half an hour to an hour before bedtime or the same amount throughout the day to reduce anxiety and promote relaxation without causing drowsiness. The anti-drowsiness results are most effective when taken with caffeine. L-theanine reduces the jittery effects of taking high amounts of caffeine but you get to keep the mental focus benefits. People reported being more astute, being able to “think faster” and having a better memory when taking caffeine and L-theanine.


Happy New Year and try THIS for a FITNESS resolution!


Happy new year from 10in30! We hope 2017 is a great year for you and you reach all of your goals!

Did you make any resolutions? We’d like to hear them! Writing them down and making them public is a way to solidify them and help ensure you are accountable. Share your goals for 2017 in the comments below.

Are your resolutions health and fitness based? Financial? Social? Self improvement? Fun? All are valid and it’s great to have multiple goals in different categories.

High Jumps!If you are looking for health and fitness resolution ideas, here’s a reachable, simple, yet effective idea: Do the 10in30 “12 Minute HIIT” workout every morning! If you aren’t familiar with it yet, it is a simple 12 minute workout that is part of the Lose 10 Pounds in 30 Days plan. You do this every day in the morning to jump start your daily fat burning.

Why only 12 minutes and what’s with the “high intensity” stuff? Studies show that performing high intensity exercise in the form of plyometrics, fast running or cycling or even weight training with heavy weights speeds up your metabolism and the fat burning continues far after you’ve stopped exercising. Here’s a great article from ACE with references: 7 THINGS TO KNOW ABOUT EXCESS POST-EXERCISE OXYGEN CONSUMPTION

In the article above, the author writes on his findings:

Exercise that places a greater demand on the anaerobic energy pathways during the workout can increase the need for oxygen after the workout, thereby enhancing the EPOC effect.

(the EPOC effects is excess post-exercise oxygen consumption, meaning your body is still consuming extra oxygen after your workout in order to get back the oxygen you used up thus burning calories in the form of fat)


^ The 10in30 12 Minute HIIT is as high intensity as it gets! With 30 seconds of all out exercise through high jumps, squat jumps, and pushup rows separated by 30 seconds of active recovery, you will continue the fat burning throughout the day. Latest studies have shown that a low-energy expenditure recovery interval is crucial to prepare for the high intensity interval. In fact, you might want to do nothing during your 30 seconds of recovery instead of the light jog-in-place that the 12 Minute HIIT suggests.

A study showed that subjects who recovered passively showed improvements in endurance performance compared to those who actively recovered. But the 12 Minute HIIT suggests “light jog in place” so that might be classified as “passive”.  Your choice; light jog in place or just stand around. See what feels best!

Another study on how HIIT raises your metabolism: Hormonal and Metabolic Responses to High Intensity Interval Training

We wish you the best in 2017 and thanks for being a 10in30 subscriber.